Copywriter
Обязанности:
• Developed copy concepts and marketing materials for 2 projects in different industries (interior design and telecommunications), including keyword research, audience segmentation, competitive analysis, and detailed creative briefs for each project.
• Wrote over 15 conversion-optimized copywriting materials in 6+ digital formats, including blog posts, landing pages, web copy, service pages, promotional articles, and ads, respecting the brand voice and adapting the message to the target audience and purpose of each material.
• Performed strategic keyword research and audience analysis to identify search intent, customer pain points, and positioning opportunities, building relevant messages for each target demographic.
• Applied storytelling techniques to transform technical service descriptions into narratives focused on customer benefits, ensuring brand voice consistency and adherence to SEO principles.
• Completed copywriting projects, from initial research and strategy development to drafting, editing, and final versions, demonstrating competence in autonomous project management.
Skills: Microsoft Word, Google Docs, Attention to Detail, Teamwork, Planning and organizing, Content Writing, Persuasive Writing, Creativity, Research Skills, Proofreading, Editing, Audience Analysis, Digital Marketing, Keyword Research, SEO Copywriting, Moz, SEO, Copywriting