Route One Group is a technology-driven conglomerate dedicated to revolutionizing the trucking and transportation industry through innovative digital solutions. With over 10 years of experience in the American market and a strong presence in Chisinau, we provide a comprehensive range of services, including IT solutions, mobile applications, cutting-edge navigation systems, dispatching, logistics, freight, and vehicle transportation. A resident of Moldova’s IT Park and located in a modern building with premium amenities and a central location, we operate with high standards and best practices.

We're looking for a Paid Media Lead to own and scale our paid acquisition efforts. If you're passionate about data-driven marketing, know how to turn ad spend into high-quality leads, and thrive on optimizing performance, we'd love to hear from you.

Schedule: Monday - Friday (9:00–18:00 or 10:00–19:00)

Responsibilities

• Own paid advertising across Google, Meta, TikTok, LinkedIn, and other ads platforms, with a strong focus on Google Search
• Plan, launch, optimize, and scale high-performing campaigns
• Drive key KPIs including CPL, CAC, ROAS, conversion rates, and lead quality
• Optimize the full acquisition funnel through A/B testing, audience targeting, retargeting, and landing page improvements
• Manage conversion tracking, attribution, and CRM-driven lead funnels (HubSpot is a plus)
• Analyze performance, prepare reports, and recommend data-driven improvements
• Collaborate with Sales, Design, IT, and Operations to maximize campaign results

Requirements

• 3+ years of hands-on experience in paid ads/performance marketing
• Strong expertise in Google Ads (Search required), Meta Ads, TikTok, LinkedIn, and other ads platforms
• Proven success in managing and scaling paid acquisition campaigns
• Solid understanding of conversion tracking, attribution, and funnel optimization
• Experience with analytics tools and CRM platforms (HubSpot is a plus)
• Analytical mindset with a proactive, results-driven approach
• Fluency in English and Romanian

Only selected candidates will be contacted for the interview.

*By submitting your CV and application, you consent to:

• Processing of your personal data for recruitment in line with Data Protection Laws in Moldova.
• Background verification checks and lawful pre-employment screenings.

Your data is confidential, stored securely, and processed solely for recruiting purposes.