ABOUT THE ROLE

• We are an international company working with the US market, looking for an experienced and results-driven Paid Media & Digital Marketing Specialist to join our Chișinău office. This is a hands-on, end-to-end role — you will be responsible for planning, building, managing, and continuously optimising paid campaigns across Google, Meta, and beyond.
• You will report to our Marketing & SEO Manager and work as part of a wider digital marketing team. This is not a role for someone who monitors dashboards and waits for instructions — we are looking for someone who takes full ownership of campaign performance and treats every dollar of ad spend as if it were their own.

WHAT YOU'LL DO

• Plan, build, launch, and manage paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) — from initial strategy through to ongoing optimisation;
• Set up and maintain conversion tracking, pixel implementation, and attribution across all paid channels — ensuring data accuracy is never compromised;
• Monitor campaign performance daily — identifying underperforming elements, running tests, and making data-driven adjustments to improve results;
• Manage budgets across campaigns and channels, ensuring spend is allocated efficiently and ROI targets are met;
• Expand and manage additional channels including email marketing, display advertising, and programmatic where relevant;
• Produce clear, actionable performance reports for the Marketing & SEO Manager — on a regular cadence and on demand;
• Stay current on platform changes, algorithm updates, and industry best practices — and flag anything that could impact performance before it does.

WHAT WE'RE LOOKING FOR

• 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns — with demonstrable results, not just exposure;
• Deep familiarity with Google Ads Manager, Meta Business Suite, Google Analytics, and Google Tag Manager;
• Strong understanding of tracking, attribution, and conversion optimisation — you know what to measure, why it matters, and what to do when numbers move in the wrong direction;
• Experience across broader digital channels — display, programmatic, or email marketing — is a significant advantage;
• Google Ads and/or Meta Blueprint certifications are preferred — candidates without them should be prepared to demonstrate equivalent knowledge;
• Excellent English — written and spoken at B2-C1 level. This is a non-negotiable requirement;
• Analytical and data-driven — you are comfortable in spreadsheets and can extract meaningful insight from complex data sets;
• A proactive, ownership mindset — you flag problems early, propose solutions, and follow through without needing to be chased.

WHAT WE OFFER

• Salary of $1,600–$2,100 NET per month, based on experience and demonstrated capability;
• Late-afternoon and evening hours, suited for those who prefer quiet mornings — Monday to Friday, 3pm to 12am (1h lunch break);
• A stable, full-time position in a growing international company based in the capital;
• Full ownership of paid media performance — your work will have direct, measurable impact on the business;
• A collaborative digital marketing team environment with real scope to grow;
• A professional, results-oriented workplace.

To apply, please send your CV in English along with a brief COVER NOTE on your relevant experience to [vezi email]careers@webng.work

In your cover note, tell us in 3–5 sentences: which paid media platforms and tools you use regularly, and one example of a campaign result you achieved that you are particularly proud of — including the numbers.