Product Manager
Responsabilități:
SONR Music - Product Launch & Growth (January 2023 - March 2026)
-Led product launch and scaling, contributing to revenue growth through data-driven decisions, working closely with the project СEO and cross-functional teams
-Developed roadmaps and OKRs, defining and prioritizing initiatives to drive market traction
-Mentored and coordinated a team of 5, ensuring delivery of business objectives
-Contributed to sales growth and CAC reduction through cross-channel growth experiments, including Meta
campaigns, UX optimizations, email marketing, affiliate programs, and organic channels, by shaping pricing,
product positioning, and enhancing user experience
-Led customer research and hypothesis validation, translating qualitative and quantitative insights into product improvements and product–market fit alignment
-Developed and executed go-to-market strategies, driving revenue increase through direct sales, B2B and marketplaces
-Performed product and growth analytics, identifying opportunities to improve conversion and efficiency
-Represented the product to investors at industry events, supporting fundraising activities
SONR Coach - Product Growth (July 2021 - March 2026)
-Led customer interviews and segment expansion research, identifying new user segments and growth opportunities
-Improved conversion through UX research and customer journey optimization
-Performed market research and competitive analysis, informing product strategy
-Built and executed B2B partnership strategy, including segmentation, pricing, and value proposition, and closed partnership deals
-Expanded brand visibility through collaborations with journalists, reviewers, and ambassadors
Aheel - Product Validation (April 2022 - September 2022)
-Defined target segments and product positioning, shaping its value proposition and market direction
-Conducted interviews with target segment representatives and industry experts to validate needs and pain points
-Prioritized product features, based on user insights and technical feasibility
-Designed and ran early-stage experiments (landing pages, CTAs, value propositions) to validate demand
