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CV de la 15.03.2026

Marketing

Negociabil

Informații de bază

Nume, Prenume:
*disponibil în Premium de la 3 luni și VIP
Data nașterii:
27 Martie 1985 (40 ani)
Experiență:
Program de lucru:
Full-time, Part-time, În ture, Program flexibil
Oraș:
Chișinău
Număr de contact:
*disponibil în Premium de la 3 luni și VIP
E-mail:
*disponibil în Premium de la 3 luni și VIP
Rețele sociale:
*disponibil în Premium de la 3 luni și VIP

Domeniul de activitate

Educație / Training / Cursuri Grafică / Webdesign / DTP Marketing / Publicitate / E-Commerce Office / Back-office / Secretariat

Despre mine

I help organizations grow by crafting and executing impactful marketing strategies that highlight their unique identity, value proposition, and innovative solutions. Collaborating with cross-functional teams—designers, developers, and sales—I create high-quality content, manage digital channels, and drive customer acquisition and sales growth.

With a passion for storytelling, I leverage compelling narratives to attract, engage, and retain customers. Backed by a master’s degree in marketing and 7+ years of B2B experience in the IT industry, I specialize in content creation, lead generation, social media strategy, and online marketing.

Experiență

Herensys

(Switzerland)

Marketing Lead

Responsabilități:

Led integrated marketing strategy and execution for three brands, managing digital marketing, brand positioning,
and multichannel campaigns to increase visibility, engagement, and lead generation.
Produced high-performing marketing content for websites, blogs, social media, and campaign assets, applying
SEO best practices, conversion-focused copywriting, and content marketing strategy.
Leveraged AI-powered marketing tools (e.g., generative AI for content and visual creation) to accelerate content
production, improve messaging quality, and optimize campaign performance.
Conducted market research, competitive analysis, and customer insight discovery to inform the go-to-market strategy,
brand messaging, and audience targeting.
Developed and executed SEO and social media marketing (SMM) strategies, improving organic reach, search
visibility, and audience engagement across key digital channels.
Managed editorial planning, content calendars, and cross-channel communication, ensuring consistent brand
voice, high-quality storytelling, and on-time campaign delivery.
Treedis

(Israel)

Marketing Manager

Responsabilități:

Developed and executed data-driven digital marketing strategies across SEO, content marketing, paid media, and
social platforms, increasing brand awareness, qualified leads, and revenue growth.
Led integrated marketing campaigns (Google Ads, LinkedIn Ads, email marketing, and content marketing), using
marketing analytics (GA4) and A/B testing to optimize performance and improve conversion rates and ROAS.
Leveraged AI-powered tools (e.g., generative AI for content creation and automation platforms) to streamline campaign production, enhance content strategy, and scale multi-channel marketing initiatives.
Analyzed market trends, customer insights, and campaign data to refine the go-to-market strategy, demand
generation, and customer acquisition, driving measurable improvements in engagement and pipeline growth.
Glocalities

(Netherlands)

Global Marketing Manager

Responsabilități:

Implemented digital marketing strategies to meet objectives.
Executed, tracked, and optimized marketing campaigns. Collaborated with marketing, product, and sales teams to
enhance the customer journey.
Analyzed performance and delivered reports. Developed content marketing strategies for online and offline
channels to drive inbound leads.
Managed website content and social media activities. Led lead-generation efforts and coordinated marketing
campaigns.
Performed SEO, SEM, and SMM
NetZoom

(United States)

Marketing Manager

Responsabilități:

Developed and executed integrated marketing campaigns to drive sales and qualified leads through strategic
planning, content creation, media planning, and KPI reporting.
Translated creative briefs into persuasive SEO-optimized copy for websites, newsletters, brochures, and promo
emails. Created A/B tested content strategies for ads and optimized copy for AdWords.
Managed PR budget and produced press releases.
Wrote creative and technical copy for websites, white papers, and promo materials. Designed visual assets for
tradeshows and product collateral.
Managed social media content, optimized website layouts
TomTom

(Netherlands)

Marketing Coordinator

Responsabilități:

Managed the translation of product content into 20+ languages, ensuring accuracy and consistency across all
materials.
Collaborated with marketing, operations, and translation teams to streamline processes and deliver high-quality
translations.
Analyzed App Store customer feedback, monitored product performance, and identified areas for improvement.
Conducted competitor analysis to benchmark product performance and identify opportunities.
General Electric

(United States)

Executive Assistant

Responsabilități:

Provided executive administrative support to the CTO and leadership team, assisting 200+ developers.
Managed confidential communications. Coordinated IT support requests and resolved technical issues.
Created PowerPoint presentations by consolidating data from country managers.
Organized client, partner, and executive meetings and managed the executive calendar to optimize scheduling and
time management.

Studii (Superioare)

01.1970 - Prezent
Champlain College

Facultatea, specialitatea: Masters Innovation and Technology Management

Țara: United States

01.1970 - Prezent
University of Amsterdam

Facultatea, specialitatea: Masters Marketing

Țara: Netherlands

Limbi străine

Rusa — Expert
Engleza — Nativ
Româna — Nativ
Abilități cheie
Wix Canva Photoshop Microsoft Office Leadership Copywriting CRM SEO/SEM marketing Asertivitate Abilități interpersonale Comunicare Creativitate Empatie Etica în muncă Gândire critică Învățare continuă Ableton Microsoft Word Claude AI-Driven Marketing Strategic planning.Market analysis Content creation Adobe Suite Lead generation Email marketing Communication Partnership & Negotiation Presentation Skills Data analysis Conversion Rate Optimization (CRO)

Permis de conducere

Categorie — C1

Voluntariat

Prezent - Prezent
Gamification of Collaborative Virtual Learning

Modeled a virtual environment that mirrors a traditional university campus to facilitate synchronous, avatar-based instruction in Second Life (game)—integrated game-like elements into a collaborative virtual learning environment to enhance engagement and motivation among participants.

Prezent - Prezent
Beauty Salon Women-Owned Business: Digital Marketing Consultant

Implemented targeted Google AdWords campaigns and optimized the salon’s Google My Business profile; I increased customer calls by 20%, business discovery by 160%, and customer visits by 40%. I ensured ongoing success by tracking key performance indicators (KPIs) and making data-driven adjustments.

Certificări

Prezent - Prezent
Universität Duisburg, Essen, Standort Duisburg - Certificate SAP ERP Integrated Business Processes

In-depth training in the SAP ERP application. Includes Logistics, Accounting, Human Capital Management, Installation, and Customization. Equivalent to 180 hours of practice ( 6 credits course equivalent based on the European Credit Transfer System (ECTS).

Prezent - Prezent
SAE Institute of Technology, Miami - Music Technology & Sound Design

Learned to use electronic instruments, synthesizers, and computer software involving sequencing, sound programming, sound design, and mixing.

Hobby-uri

Music Technology & Sound Design

Recomandări

NetZoom

Cristine Roerig (Marketing Director)

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