Responsabilități:

Work on customer projects.

Сompetitors research
Traffic sources
Organic research
Backlinks analysis
Content analysis
Ads research

On-page Optimization
Deep keyword market research and analysis
Implementing SEO strategies for eCommerce websites
Creating technical specifications for pages to attract new traffic
Technical analysis of sites to improve the indexing and ranking of sites.
Usability audit to create layouts, improve current pages
Using white-hat on-page SEO techniques to produce high rankings for numerous keywords
Marketing activities to increase conversion rate
Performance reports using web analytics

Off-page Optimization

Creating a link building strategy to get quality inbound links from blogs, forums, and other relevant, content-specific sites
PPC & Display
Researching demand for our services
Competitor research
Creation and optimization of advertising campaigns in Google Ads to attract leads from search, display and Performance Max.
Creating audiences
Analysis of user behavior on the site using Google Analytics
Reporting on progress monthly

Creating a comprehensive SEO and PPC work plan.

Responsabilități:

Training a company employee in On-page and Off-page Optimization:

Create meta tags
Creating SEO tasks for web developers
Competitor analysis
Search Engine Reputation Management
Keyword Market Research
Regular optimization of on-page content on various product pages

Responsabilități:

Technical audit of the site https://vsya-plitka.ru/ to improve indexing and ranking in search engines.
After fixing bugs on the site visibility in Yandex during the season increased several times compared to last year.

Responsabilități:

Working on a group of web projects KERAM MARKET

https://www.keramspb.ru
https://www.keram-market.ru
https://sanmall.ru/
https://san-lux.ru/
https://poly-katalog.ru/
https://oboi-katalog.ru/
https://business.artcer.ru
https://casamoderna.ru
https://www.keramekb.ru
https://www.keramkrasnodar.ru
https://www.keramnsk.ru
https://www.keramcrimea.ru
https://www.keramnn.ru
https://www.keramkazan.ru

On-page Optimization
Implementing SEO strategies for large eCommerce websites with more than 150,000 products
Deep keyword market research and analysis
Creating pages to attract new traffic
Developing, optimizing, and delegating the creation of meta tags
Regular optimization of on-page content on various product pages
Working with the development team to analyze site code and provide recommendations based on SEO best practices
Usability audit to create layouts
Using white-hat on-page SEO techniques to produce high rankings for numerous keywords
Developing and delegating link-building
Marketing activities to increase conversion rate
Developing, generating, delegating, and interpreting periodic performance reports using web analytics
Search Engine Reputation Management and delegating to an assistant

Off-page Optimization
Developing and delegating creating quality inbound links from blogs, forums, and other relevant, content-specific sites
Ordering (articles, press releases, etc.) to submit to various platforms/sites
Making appropriate comments on relevant, do-follow blog sites to procure backlinks
Generating and submitting product feeds to various shopping engines
Incorporating social media optimization to augment the traditional SEO activities
Developing and delegating link-building campaign

PPC
Creating and managing advertising campaigns in Yandex Direct, Yandex Maps.

Site visibility in Google and Yandex during the season increased several times compared to last year.