CTS Express Inc. is a company that has been operating in the U.S. freight transportation market for over 15 years. We are currently expanding and seeking a motivated SMM Specialist to join our team.

Key Responsibilities:

• Build a systematic social media presence for the company and establish a recognizable, trusted employer brand in the US logistics industry.
• Develop SMM strategy: define tone of voice, create content plans, content series, and visual style.
• Manage and grow social media accounts (Instagram, Facebook, TikTok, Telegram, YouTube Shorts).
• Create engaging content: texts, video scripts, stories, Reels, posts, lead magnets.
• Collaborate closely with a designer and video editor.
• Performance analytics: track ER, CTR, audience growth, cost per lead, and channel effectiveness.
• Set up automated funnels and integrate with CRM/bots (together with a marketer).
• Prepare weekly reports and optimization proposals.

Qualifications and Requirements:

• At least 2 years of experience in SMM (preferably in logistics, transportation, recruiting, or related industries).
• High level of engagement, responsibility, and punctuality.
• Understanding of how a Customer Journey Map (CJM) is built and a strong desire to learn the principles of building a recruitment funnel for CDL drivers.
• Confident copywriting and storytelling skills.
• Knowledge of viral content formats: Reels, Shorts, Stories, Telegram series, long-reads.
• Understanding of basic analytics (GA4, Meta Insights, TGStat).
• Proficiency in Figma/Canva or similar tools.
• English level: Intermediate or higher (for adapting content for the American audience).

Will be a plus:

• Experience with chat-bots (SendPulse, BotHelp, ManyChat).
• Experience in recruitment SMM or HR branding.
• Experience collaborating with influencers.

We offer:

• Remote position / flexible schedule.
• A supportive and dynamic work environment in a growing company.
• Competitive salary, to be discussed based on experience and interview results.