SEO Specialist
Обязанности:
• Deployed Google Ads search campaigns as rapid-testing environments for high-intent keyword clusters,
validating commercial payback probability.
• Designed product led SEO roadmaps that embedded optimization checkpoints into sprint cycles, cutting
post launch rework and accelerating organic revenue payback.
• Engineered competitor intelligence models to map market gaps, score keyword clusters by commercial
payback probability, and redirect budget from low yield tactics to high intent demand.
• Architected technical audit frameworks that reduced crawl waste, flagged revenue leaking structural debt,
and aligned fix prioritization with development capacity constraints.
• Restructured information architecture and URL taxonomy to match user decision heuristics, improving
conversion path efficiency and reducing top of funnel drop off.
• Built intent scoring systems that filtered organic demand by LTV contribution, shifting team focus from
vanity rankings to qualified pipeline generation.
• Optimized on page conversion signals through SERP feature targeting and performance aligned content
briefs, lifting qualified traffic velocity without increasing paid spend.
• Managed cross functional content architecture that tied editorial output to topical authority growth,
customer journey mapping, and measurable retention improvements.
• Deployed diagnostic reporting dashboards that translated organic metrics into revenue routing signals,
enabling stakeholder budget reallocation and sprint reprioritization.
